Search & AI: articles, press, and appearances
As SVP of Search at Razorfish, I lead the national search practice — helping guide major brands — and write publicly about where AI is taking discovery and search: agentic shopping, zero-click answers, and visibility inside the engines themselves. I also lead our Media AI Center of Excellence. In 2026, Google named me one of ten Agency Changemakers for my perspective on AI, talent, and the future of search.
Ten published pieces on AI and the future of search — newest first.
Search isn't dying. Consumer discovery is expanding.
Google search revenue grew 19% with query volume at all-time highs. AI isn't replacing search — consumers are layering new discovery on top of it.
The CMO's guide to AI visibility
Winning in AI answers takes more than GEO — it takes a coherent brand narrative across owned and third-party ecosystems that AI systems can trust.
ChatGPT ads' platypus problem
Treating AI answer-engine ads like classic search ads misses what they are — brand-building surfaces that need their own creative and measurement, not last-click math.
When AI becomes the holiday gatekeeper
AI agents now select brands upstream, before the consumer ever sees a result — the attribution gap modern marketers have to solve.
The next frontier for commerce is conversational
OpenAI's Instant Checkout turns ChatGPT into a place you buy, not just ask — a new front door for the purchase intent that used to leak straight to retailers.
The AI search playbook: breakthrough brand visibility
AI search visibility as a leading indicator — where a brand is strong in AI answers, and where the gaps are, predicts performance everywhere else.
Zero-click: reframing search in the age of AI
Traffic is down and AI Overviews are taking over — but high-value intent is getting sharper. Brands that own the answers will win.
Google's marketing blueprint: AI at every funnel stage
How Google is rebuilding the advertiser toolkit for an AI-first ecosystem — more real-time insight and control at every stage of the funnel.
How agentic AI will reshape search
AI agents can now search, compare, and buy from a single prompt. Agents reward clarity, reliability, and relevance — brands built for them will win.
The new era of AI-powered search
How large language models and AI-powered engines reshaped the search landscape for brands — written as it began.
Where my work and commentary on AI and search show up beyond my own byline — features, quotes, and conversations.
Named a Google "Agency Changemaker"
Google named me one of ten agency leaders rethinking talent, strategy, and transformation with AI — in Think with Google's Agency Changemakers series.
The Razor's Edge of AEO
A long-form profile on answer-engine optimization, the build-vs-buy call for agencies, and using AI tools as a working dad.
OpenAI vs. Google — how the AI battle will affect brands
Commentary on the OpenAI–Google AI race: why technical SEO now has to make content easy for AI chatbots to navigate and surface.
Emerging tech trends brands and agencies need to know
On Google AI Mode's visual capabilities: "Frictionless discovery is here. People are comparing and buying directly on AI platforms."
How experts say GEO and AI will change discovery in 2026
"These platforms can compress the entire funnel into one interaction — you can go from discovery to purchase in hours instead of days."
How consumers are using AI to shop in 2025 — by the numbers
"AI search visibility is a leading indicator — understanding where a brand is strong, and where the gaps are, helps predict performance everywhere else."
Inside Razorfish's AI search strategy
A conversation on the shift from keywords to prompts — merging SEO and paid media for a world where AI is the new front door.
AI and the evolution of search: how brands can adapt
An ANA Search Committee session on the early AI-search trends and what brands need to do to stay ahead as discovery is rebuilt.
The AI search playbook: breakthrough brand visibility
A session on how AI platforms rank brand content — and the practical moves that get a brand into the top AI answers. Full recording.
The through-line: I joined search when it was a spreadsheet discipline and stayed for its reinvention as an AI one. Same auction theory, same intent data — new machines reading it.
- CurrentSenior Vice President, Search — Razorfish, New York
- PreviouslyVice President, Search — Razorfish
- PreviouslyDirector, Search — Razorfish / SapientRazorfish
- PreviouslySearch Supervisor · Senior Search Manager — Razorfish
- EarlierSearch & Media Planner — Evolve Online